About Us

A family of grocers

The Floreat Market is a family owned and operated business with a long and proud history in the fresh produce industry. Owners Mark kidd and Anthony Pullella are brothers in law and raised in the “fresh food game” by parents Leo and Tina Pullella. Leo and tina bought their first green grocer store in 1970 in Osborne Park. They went on to purchase may other successful stores eventually expanding into the 7 day growers market style when creating Mr Fresh Carine in 1987. This is Mark and Anthony began their grooming and ultimately their passion for the industry.

Constantly under the watchful, fastidious and experienced eye of their father (father in law) Leo, the boys escalated to eventually buying their own business in 2002, Gwelup Fruits and More. Here they flourished, managing to take the small store from its humble beginnings to a multi award winning, well renowned Perth Growers Market.

The heart of Floreat

The families long history in the fresh food industry has earned them a great element  of respect with many local growers and with the perth market society, a respect which of course is reciprocated. It has allowed them to foster great relationships with the best suppliers which is critical when our aim is quality. Mark and Anthony are passionate about food… GOOD FOOD. they know first hand to produce a delicious and nutritious meal it MUST start with quality ingredients. They pride themselves on sourcing only the very best which has earned them a reputation and numerous accolades within the industry.

Mark and Anthony also view their staff as a very important part of the business. Many of them have been working for the family for over 10 years.
They share the same vision and bring a wealth of experience and knowledge. This translates to our customers getting the right advice, personal service and the ultimate shopping experience.

We Are Your Local Great Green Grocer

“Being an owner operator/family business we feel that we are always in tune with our customers and their needs. We like to establish relationships and treat everyone like part of the family. also I believe our product knowledge is second to none which means we are always able to supply our customers with the best local and international produce and condiments at all time.”

Mark Kidd

Proprietor, The Floreat Market

“One of the biggest gripes from people when it comes to food shopping, especially at the big supermarkets, is that the product is never the same from week to week and that it doesn’t last long and has no taste. This is where we come in! Our quality definitely sets us apart from everyone else and means a product that not only last 2 weeks in their fridge but one that tastes exceptional too.”

Anthony Pullella

Proprietor, The Floreat Market

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